REI Wants You to "Bike Your Drive"
REI, which quietly sells a ton of bikes and cycling gear each year, wants drivers to start riding to work. To help them get started, REI offers this article, "Getting Into Biking".
And you know what? It's really a pretty good article. I even enjoyed reading the "12 Cycling Myths", even though it didn't refute my two bike commuting pet peeves: "freezy face" and "helmet hair".
2 comments:
REI is the best store to get bikes and cycling gears.
REI is a good source for cycling gear for commuters and for beginner and intermediate cyclists. Few advanced cyclists or racers would consider REI, though, because they don't carry higher end components. REI is really targeting the more casual cyclist, the crossover customer who rides a bike as part of his or her love of the outdoors, rather than someone who is primarily a cyclist.
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