Beer + Cycling = My New Favorite Beer Commercial

Any fan of cycling and the Tour de France has seen "The Drinkers" poster:Back in the good ole days, it was believed that drinking provided energy and fortitude and that smoking "opened the lungs".

Stella Artois is an excellent Belgian pilsner with roots dating back as far as 1366. The company is running an ad campaign based around its Francolingual roots and set during Victorian times. The company has posted all its tv spots on this microsite "La Publicite".

Plug in a legal drinking age and a slightly creepy, bearded old doorman in a top hat will open the doors of a slightly creepy Victorian silent movie theater. You'll get picked up by this slightly creepy lady (presumably Stella?), but you can skip this intro if you like.


Choose what video to see by spinning this menu.

Go for "The Race".


You'll watch a short video about a vintage bike race! Without giving anything away, I can tell you that this race is a little unconventional...

Outdoor Retailer 2008: Industry Party (plus a goodminton tournament!)

We exhibitors in the ESA closed our first OR show day disappointed and, in some cases, with some anger. A petition circulated urging Nielsen Business Media to add more signage to encourage floor traffic from the main show. The squeaky exhibitor gets the worm, and we were told that Nielsen would make hourly P.A. announcements on the show floor to spur buyers to the ESA, add signage from the main show to the ESA including sandwich boards every 30 feet from exit to entrance.

The evening ended on a high and hopeful note, though. The OR Industry Party was just outside the ESA, which should show buyers how to get to our show floor tomorrow. Free beer from Wasatch Brewery flowed like wine:


And there were a heckuva lot of people:


The Life is Good t-shirt company sponsored a "Goodminton" tournament, with 64 teams competing!

BeerMenus.com

Sometimes I'm really in the mood for a Chimay red, and it's a very, very lucky day if I can ever find one, nevermind on tap. I pray for the success and national roll-out of BeerMenus.com (http://www.beermenus.com/), a website that lets you search for beers by the bars they are served in. Never will New Yorkers go thirstily unfulfilled, stuck with a Sam Adams when all they really wanted was a Bass on draft.

[beer, web 2.0]