Monday, March 2, 2009

Beer + Cycling = My New Favorite Beer Commercial

Any fan of cycling and the Tour de France has seen "The Drinkers" poster:Back in the good ole days, it was believed that drinking provided energy and fortitude and that smoking "opened the lungs".

Stella Artois is an excellent Belgian pilsner with roots dating back as far as 1366. The company is running an ad campaign based around its Francolingual roots and set during Victorian times. The company has posted all its tv spots on this microsite "La Publicite".

Plug in a legal drinking age and a slightly creepy, bearded old doorman in a top hat will open the doors of a slightly creepy Victorian silent movie theater. You'll get picked up by this slightly creepy lady (presumably Stella?), but you can skip this intro if you like.


Choose what video to see by spinning this menu.

Go for "The Race".


You'll watch a short video about a vintage bike race! Without giving anything away, I can tell you that this race is a little unconventional...

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