REI, which enjoyed a 6.9% increase in sales from 2007 to 2008 because of increased interest in the low-cost, outdoor vacations, is running its first two TV spots during the holiday buying season this year.
The first ad features a group of hikers huddled under a rock during a rainstorm. "For instant friends, just add water." The second ad features a mother and daughter on a summit sharing a slice of bread with peanut butter at dusk. "They discover a 4-star restaurant has nothing on 4 million stars."
See the ads on REI's "Find Out" campaign on YouTube. REI's press release announcing the two-ad campaign is here on its website.
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