I received an excellent promotional email this morning from Tyler Benedict, Editor of Bikerumor.com. The subject was "Media Invitation for your brand".
Aside from the obvious basics; curious subject line (though a little spammy), short email, text broken into lines by subject, there are some interesting dynamics at work in Tyler's invitation.
Check out the full text of the email below.
First, it's fresh and interesting. Tyler actually wants you to send him all your news. He's essentially inviting you to become a partner in his website. Second, it makes the reader feel wanted. Third, the post script about "anonymous spy shots" adds an air of conspiracy, which is perfect for a site called "Bikerumor". There's an implied promise of anonymity for sources as well, though I think Tyler should have gone a step further and promised to protect all sources. Fourth, Tyler hints at the success of his website, which makes the reader curious to check it out and maybe to become a part of the action.
If you'd like to check it out, visit http://www.bikerumor.com/
Sent: Thursday, February 26, 2009 7:01 AM
To: Dave Trendler
Subject: Bikerumor.com: Media Invitation for your brand
Dear Cycling Industry,
Bikerumor.com would like to extend this invitation to use and abuse our site for your promotional pleasure.
How?
Simple...just add editor@bikerumor.com to your media/press list and send us info on all your latest and greatest. If you haven't seen our site, take a minute now and check it out. We publish all your stories with glorious pics in an easy to read, quick to view format that readers love! That's why our viewership is growing about 20% per month!
Is schmoozing the media not your responsibility? That's OK, here's your opportunity to be a hero and forward this email to the person who does. Your brand will get press, and they'll have you to thank.
Is schmoozing the media not your responsibility? That's OK, here's your opportunity to be a hero and forward this email to the person who does. Your brand will get press, and they'll have you to thank.
Thanks in advance for sending us anything you want exposure for.
Best regards,
Tyler Benedict
Editor / Founder, Bikerumor.com
P.S. We LOVE spy shots leaked by anonymous industry types like yourself. So do our readers.
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