"Funemployed" and Staycationers Boosting Endurance Sports

Back in February, I declared that triathlon is not recession-proof and made some predictions about what would happen to the sport during this recession. Since this recession is likely to continue into spring 2010, time will tell how right I am. Right now, though, I'm happy to report my wrongness.

This is a great time for some in the endurance sports industry, especially athletes and producers of lower price-point products.

Aside from the Slowtwitch.com poll I mentioned in my February post, the June issue of Runner's World magazine ran the first story I've seen addressing endurance sports and the economy. "Fiscally Fit" by Yishane Lee is a survey article of how the recession is affecting run.

Some of her findings:

• Runners are running more now than pre-recession
• Race attendance is up and registrations are filling up faster than usual
• Race entry fees haven't changed
• Corporate sponsorships--both for races and elite pro runners--are way down

Read the Runner's World online survey that inspired this article at runnersworld.com/economy.

Reed Albergotti at The Wall Street Journal has found that "funemployed" and furloughed athletes are spending more time training and racing. In his June 9 article, Fast Times for Jobless Runners: As Unemployed Amp Up Their Training, Marathon Results and Participation Rise, Reed shows not only that there are more runners, but also that they are actually faster!

Some highlights:

• Participation in 2009 is up over 5%.
• Marathons, triathlons, and road runs are filling registrations in record time. "With the economy in the doldrums, more people are discovering thatwithout those 12-hour workdays, they're able to pursue fitness goalslike never before."
• In 2009, 4.6% of marathoners could qualify for the Boston Marathon. That's a 39% increase over 2008.
• Average gym membership has actually risen 18% this year.

And on July 6, Iowa's WCFCourier.com published a story "Road races not feeling sting of economy". This article provides several examples of running races selling out registrations--because of the down economy.

The main points:

• "Nationwide, several races appear to actually be prospering in the current economy." Even my hometown's Bolder Boulder 10K, which hit record participation numbers last year, "had its second highest number of entries and a record number of finishers."
• Endurance event race registrations, ranging from $70-$150, are cheap in comparison to travel and vacationing. By racing, endurance athletes are saving money. That's one way to "staycation".

Americans exercising? During a recession? We must reward these energetic people with The Pro Deal for All Americans!

UPDATE July 22: "Running for Lean Times" from the Wall Street Journal and "Spent, before race: Sales of marathon goods still strong" from the Boston Globe discuss the emotional benefits of running when times are tough and the shopping mentality of the "bucket list" marathon runner.