Outdoor Retailer 2008: Industry Party (plus a goodminton tournament!)

We exhibitors in the ESA closed our first OR show day disappointed and, in some cases, with some anger. A petition circulated urging Nielsen Business Media to add more signage to encourage floor traffic from the main show. The squeaky exhibitor gets the worm, and we were told that Nielsen would make hourly P.A. announcements on the show floor to spur buyers to the ESA, add signage from the main show to the ESA including sandwich boards every 30 feet from exit to entrance.

The evening ended on a high and hopeful note, though. The OR Industry Party was just outside the ESA, which should show buyers how to get to our show floor tomorrow. Free beer from Wasatch Brewery flowed like wine:


And there were a heckuva lot of people:


The Life is Good t-shirt company sponsored a "Goodminton" tournament, with 64 teams competing!