Outdoor Retailer 2008: booth review (priciest, best attended, most inviting)

I do believe that Life is Good wins the award for spending the most on promotion at OR. Check out this exhibit:


Life is Good also sponsored the industry party and produced a "goodminton" tournament.

The booth with the highest body per square foot ratio, though, was Smith Optics:


I found this booth to be the most inviting, and yet the worst-branded. I think it was Merrell (a Columbia brand), but I'm not sure...