A brief how-to for aspiring OR goers and exhibitors...
First, figure out how to get your stuff to the show floor. If you've got some nice 4' x 6' signage, that might mean some creative jamming of signage into a rental car.
Second, realize that your booth is located outside the main hall, across a 6-lane street, and, depending on how you exit the main hall, either a half-block or a three-block walk from the big exhibitors.
We knew that our booth location, "ESA318", was in the Energy Solutions Arena. It turns out that "Energy Solutions Arena" means "like the Pepsi Center". Energy Solutions is a company and the arena is an arena. I was thinking that ESA was some Outdoor Retailer "green initiative". Also, note that the building isn't any prettier on the inside. The entire thing is basically a giant block of hollowed out concrete.
Next, check out the crates. There were stacks of crates this high and higher along two entire city blocks, each emblazoned with its own outdoor industry company logo. Eep! I even got to see the Patagonia crates!
Scope out the competition. Okay, we're not competing with hardly anyone at OR, and certainly not Life is Good. However, check out this astounding booth! This thing must have been 80 feet by 80 feet! I couldn't possibly get the whole booth into less than three frames. It's two stories and beautiful - check out all those wood timbers. This thing is bigger than the Pearl Street Life is Good store--on just one floor!
Finally, set up your own booth. Everything arrived safe and sound and we were done with setup and off the show floor in under two hours.
Next up:
>the international buyer reception 5-6:30 pm tonight in the ESA
>show opens 9am tomorrow, stay tuned for tomorrow's hilarious documentation of our booth neighbor to the left...
We knew that our booth location, "ESA318", was in the Energy Solutions Arena. It turns out that "Energy Solutions Arena" means "like the Pepsi Center". Energy Solutions is a company and the arena is an arena. I was thinking that ESA was some Outdoor Retailer "green initiative". Also, note that the building isn't any prettier on the inside. The entire thing is basically a giant block of hollowed out concrete.
Next, check out the crates. There were stacks of crates this high and higher along two entire city blocks, each emblazoned with its own outdoor industry company logo. Eep! I even got to see the Patagonia crates!
Scope out the competition. Okay, we're not competing with hardly anyone at OR, and certainly not Life is Good. However, check out this astounding booth! This thing must have been 80 feet by 80 feet! I couldn't possibly get the whole booth into less than three frames. It's two stories and beautiful - check out all those wood timbers. This thing is bigger than the Pearl Street Life is Good store--on just one floor!Finally, set up your own booth. Everything arrived safe and sound and we were done with setup and off the show floor in under two hours.
Next up:>the international buyer reception 5-6:30 pm tonight in the ESA
>show opens 9am tomorrow, stay tuned for tomorrow's hilarious documentation of our booth neighbor to the left...
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